Uber is building a network of gig workers to label data for AI models

Uber is expanding its pool of gig workers and creating a new category: AI annotation and data labeling.

The ride-hailing company has begun hiring contractors for a new AI and data-labeling division called Scaled Solutions. The employees complete projects for Uber’s internal business units but also work for external clients including self-driving car company Aurora Innovation and video game developer Niantic, according to a report from Bloomberg.

Uber has begun hiring contractors in countries including the US, Canada, and India, among others, Bloomberg reported.

Uber’s move into data labeling comes as that market heats up, thanks to the rise of AI. For example, Scale AI is one company in the field that is seeing a growing demand. The company raised a $1 billion round at a $13.8 billion valuation earlier this year after raising $600 million earlier in its eight-year history.