Trinny Woodall’s beauty salon, Trinny London, has secured £15 million in funding from Aurelius Finance Company (AFC), a private equity lender, as part of its growth strategy.
Founded in 2017, Trinny London has grown into a successful direct-to-consumer business, specializing in skincare and cosmetics. This new capital injection will support the company’s expansion plans, including the recent launch of its first stand-alone store on London’s Kings Road.
The deal with AFC, which is part of international investment firm Aurelius, is expected to be formally announced in the coming days, according to industry insiders.
In addition to its online presence, Trinny London products are sold in Liberty London and selected locations across Australia and the US. The value of the brand was estimated by Forbes in 2021 to be around £180 million.
Neither Trinny London nor AFC have commented on the deal.
