Setting the standard in sports retail: Toby’s Sports wins Sporting Goods Retailer of the Year, highlighting a legacy of innovation, growth and unmatched customer loyalty
Toby’s Sports, the leading sports retailer in the Philippines, proudly announces its win as Sporting Goods Retailer of the Year — Philippines e-prestigious Retail Asia Awards 2024. This recognition follows Toby’s Sports’ 45th anniversary celebration, culminating a landmark year that highlights nearly a century of unwavering commitment to excellence in the sports retail industry.
Since its inception in 1978, Toby’s Sports has become a household name, synonymous with high-quality athletic gear and innovation in the field of sports. This latest honor underscores the brand’s enduring legacy and its significant role in shaping the landscape of sports and fitness throughout the Philippines.
“For over 45 years, Toby’s Sports has been at the forefront of promoting the culture of sports and fitness in the Philippines. We have consistently offered a wide range of premium products from the best local and international brands, all with the goal of meeting the diverse needs of Filipino athletes and fitness enthusiasts. This commitment has cemented our reputation as the nation’s leading sports retailer, and we are incredibly proud that this commitment has been recognized with such a prestigious award.” said Jojo Claudio, Chairman and CEO of Quorum Holdings, Inc., the parent company of Toby’s Sports.
The past year has been a significant one for Toby Sports, highlighted by its receipt of the Gold Bagwis Award from the Department of Trade and Industry (DTI). This award recognizes businesses that exemplify excellence and stand up for consumer rights, and reaffirms Toby’s Sports’ commitment to delivering exceptional value and customer satisfaction.
The introduction of Toby’s ELITE Loyalty Program was one of the highlights of the year, designed to improve customer engagement and promote brand loyalty. Launched in late 2022, the program quickly gained a membership base that speaks volumes for its success and the trust customers place in Toby’s Sports.
In response to the growing demand for sports and fitness gear, Toby’s Sports has expanded both its store network and product offerings. In the last three years alone, the company has opened nine new stores, including five franchises, bringing its total to 64 branches across the country. This expansion includes a third flagship store at SM North The Block, joining the existing flagship locations at Bonifacio Global City and SM Mall of Asia.
Toby’s Sports is also actively involved in introducing and promoting new sports in the Philippines. In 2023, the retailer made a significant step in promoting Pickleball, the country’s fastest growing sport. Through the launch of Pickleball products and the organization of events and clinics, Toby’s Sports has made the sport accessible and visible to the Filipino community.
On the business side, Toby’s Sports has expanded its scope to include the organization of sporting events through its new division – Toby’s EVENTS. It has already organized major events for companies such as GCash, PhilamLife, and VXI. These programs, which include everything from recreational tournaments, corporate sports events and sports clinics, aim to promote a culture of health and well-being within these facilities, completing Toby’s Sports services in all aspects of sports.
Innovation continues to be the foundation of Toby’s Sports’ success. Its e-commerce website www.tobys.com has grown to become one of the most visited sports websites in the country. The retailer has also adopted an omnichannel strategy to provide a seamless shopping experience both online and offline. This includes the successful launch of the Click & Collect service, which allows customers to shop online and collect their purchases from selected Toby stores.
The continued success of Toby’s Sports and its recent recognition at the Retail Asia Awards 2024 reflects a legacy built on excellence, innovation, and a deep commitment to promoting sports retail excellence in the Philippines. As the company looks forward to the future, it is still determined to promote the spirit of sports in the nation, to ensure that it remains at the top of sports.
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