The Verge’s guide to Black Friday 2024

These days, Black Friday isn’t so much a one-day shopping holiday as it is an ever-growing, months-long event that usually begins in October. The 24-hour deal that once made headlines and crowds outside stores is gone, making knowing when and where to spend your money even more confusing.

Fortunately, we’re here to help. We’ve been scouring dozens of pre-sale spreadsheets and thousands of deals to separate the real discounts from the fun, handmade things every retailer seems to be splurging on for the holidays. We’ll have tips on how to find the best deals and when to shop, and we’ll continue to flag the most compelling sales as Black Friday approaches on November 29.

And if a month of sales isn’t enough, you’ll have another shot at tackling your holiday wish list come December 2nd. We’ll be rounding up the best deals on 4K TVs, laptops, phones, robot vacuums, noise-cancelling headphones, and more. The Verge-gadgets allowed throughout Cyber ​​Week. So stay tuned!