While the awards have been around since 1997, the Marketing Employer The prize was first presented at the 2024 Outstanding Filipino Retailers (OFR) Awards Night – and the winning PENSHOPPE team
I The Penshoppe The group – officially GOLDEN ABC, Inc. (GABC) – was talking to First time Retail Employer The prize Of the Top Sellers in the Philippines (OFR) Awards on September 25 at Solaire Resort North. The said recommend launched in an effort to recognize retail employers who are committed to promoting a positive and inclusive workplace. Therefore, the judging method included human development programs, employee engagement and satisfaction, new HR practices, corporate social responsibility (CSR) and community involvement, diversity and inclusion in the workplace, and employee benefits and well-being.
“As a company, Penshoppe Group holds itself to the highest standards of excellence in our ways of working, serving our customers and the community, and building a values-focused organization that fosters a culture of integrity, continuous learning, and innovation,” said Bryan Liu, VP of GABC. of Strategy and Operations, when he received the honor at the OFR Awards night.
“We are grateful for this confirmation of all our efforts, but at the same time, we recognize the difficulty of the responsibility that the award brings. While we continue to upskill, train, and develop our people to improve their skills in the retail industry, we are reminded to never lose sight of what ultimately drives us, and that is our goal to inspire greatness in anyone and everyone, and this includes the entire GABC Team, whose lives we touch and change them for the better,” he added.
The awarding body also considered how GABC’s people development programs have contributed to the growth and development of its people, and how its engagement with employees has fostered a positive work environment. The ways in which GABC’s HR and CSR processes have shaped business processes were also commended for the award.
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“Since we were founded almost 40 years ago, we have always believed that the better we do as a business, the more good we can do as a company. This is reflected in the programs we provide to our people, as well as the programs we create for the community. After all, our success comes from the hard work and dedication of our people,” said GABC President and COO Alice Liu.
Under his leadership, Liu focused on operational innovation, employee engagement, and organizational development. This prioritization was a strategic and deliberate decision by Liu whose practices are informed by other positions he holds in all important business organizations. In addition to serving as GABC president, Liu is a Board Director and Vice President of the Philippine Retailers Association, a board member of the Philippine Franchise Association, and a member of the Makati Business Club.
Through his leadership, Liu says GABC will always focus on bringing in more talents and toolboxes that will make GABC successful in that it is waiting it will still be a disruptive industry.
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“As we continue to work on our vision of building global brands, we will strengthen our core values that will guide our behavior and decisions. Accordingly, the skills and training that we provide to our people will continue to be of a high standard and be highly developed, so this will be in line with the goals that we have set out to achieve. While we are tirelessly developing talent internally, we will continue to bring in new talents whose tools and processes can help us improve and reinvent the way we serve our customers – not just in the Philippines but around the world,” said Liu.
The OFR Awards were established in 1997 by the Philippine Retailers Association (PRA) and the Department of Trade and Industry (DTI) to celebrate excellence in the Philippine retail industry. Annual awards ceremony aims to spotlight companies whose success demonstrates exceptional growth, creativity, and business practices. OFR also serves as a platform to showcase salespeople who have unique business experience that makes them stand out in the ever-changing retail landscape.
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