The Best First Black Friday Deals (2024)

Avocado

The Avocado Veterans Day sale started before Halloween and will continue through the holiday. Green Avocado, one of our favorite natural mattresses, is 15 percent off, as we saw on Labor Day. That’s $300 off the official price but about $100 off the price we usually get, since there’s often a 10 percent discount running on the avocado site. While it’s not a huge discount, it’s still a good price for an organic mattress. Avocado also makes a few toppers that we recommend in both the organic guide and our new upcoming mat hat guide.

Nolah

Nolah is running the first Black Friday sale right now, but it’s the same sale we regularly see on the site. But the good news: We have a promo code to make it a real sale. With code WIRED100 will get you an extra $100 off any mattress purchase. We love the Nolah Evolution 15 for side sleepers, especially those looking for spinal alignment and support to prevent back pain.

Brooklyn Bedding

If you’re a firm mattress fan, head to Brooklyn Bedding’s Veterans Day sale. On both Brooklyn Bedding’s website and its dedicated Plank site you can find both of our favorite Plank models on sale for 30 percent off (there’s a discount code, FRIDAY the 30ththat should be automatically applied to your cart). It’s the only sale price we often see these mattresses go for, and we haven’t seen them on sale this low since Memorial Day.

The bed

If you’re a hothead or a fan of cool-to-the-touch bedding, Bedgear is one of our favorite brands of affordable cooling bedding products. Right now, our favorite cheap cooling mattress is 10 percent off and our favorite cooling mattress for couples is 12 percent off. There are also BOGO deals on pillows, as well as 30 percent off Bedgear’s Performance Comforter and all sheets. Their high-quality sleep gear is already at a reasonable price point, but this sale makes it even easier to afford a cool (and really comfortable) night’s sleep.

Another Black Friday Carpet Sale

Image: Rope

Leisa

Leesa makes some great mattresses, like the Sapira Chill in our Best Mattresses guide and the Legend Chill recommended in our Best Cool Mattresses guide. Leesa’s site has an early Black Friday sale right now with 25 percent off and two free pillows, but all of our recommended mattresses are on sale at their regular price.