The company chose a beauty to promote Skechers Hands Free Slip-ins and the product’s comfort technology benefits.
Pia Wurtzbach steps into the spotlight in total comfort thanks to Skechers. The global lifestyle and performance brand known for its trendy styles and desirable innovations has announced that Ms. Wurtzbach has joined the Comfort Technology Company® as its first ambassador for the Philippines. The beauty queen, model, actress and fitness enthusiast will promote a range of Skechers footwear, including styles featuring its popular Skechers Hands Free Slip-ins technology.
“Skechers is a brand I trust when it comes to a commitment to comfort without compromising on style,” began Pia Wurtzbach. “In the field I’m in, it’s important to have shoes I can rely on, and a product that has everything I need for the types of work I do. Whether it’s a busy day at fashion week or on my quiet mornings running around the park, I always find myself reaching for the right pair of Skechers. I am very honored and excited to join the Skechers team, and I can’t wait to share my journey with them.”
“Skechers has placed a special value and investment in the Philippines, and as we continue to build our business in the market, we felt it was the right time to have a Filipino who embodies both the country and the culture of the brand. We got that through Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines. “Pia’s influence in many areas and her commitment to a busy life are aligned with our brand’s diverse practices. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential. “
The ultimate modern fashion icon, Ms. Wurtzbach has amassed a strong local and international following and stands out for his accomplishments. A finisher of the 2022 New York City Marathon and a regular at international fashion weeks, he embodies the perfect combination of style and fitness. Diplomacy matches very well, with the personality of Ms. Wurtzbach’s looks complement Skechers’ popular designs that cater to both the trend-savvy and active enthusiast alike.
Mrs. Wurtzbach joins a team of Skechers global ambassadors — from music icon Snoop Dogg, lifestyle legend Martha Stewart, America’s Got Talent hosts Howie Mandel, and TV and fitness celebrities Amanda Kloots and Brooke Burke to former athletes like Sugar Ray Leonard. The list of world-class athletes competing in Skechers shoes includes basketball players Julius Randle and Terance Mann, both of whom recently visited the Philippines, as well as Joel Embiid and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; footballers Harry Kane, Mohammed Kudus and Oleksandr Zinchenko; baseball players Clayton Kershaw, Aaron Nola, Chris Taylor and Brendan Donovan; and pickleball experts Tyson McGuffin and Catherine Parenteau.
Skechers offers its complete range of shoes at Skechers stores, as well as department stores and shoe retailers around the world.
About Skechers USA Philippines, Inc. and Skechers USA, Inc.
Skechers USA Philippines, Inc. is part of Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a wide range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department stores and specialty stores, and target consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us Facebook, Instagramagain YouTube.
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