SI model and ‘MAHA’ mom launch kids’ snack brand Super True as a healthier alternative
Kristen Louelle Gaffney, Sports Illustrated model, founder and CEO of Super True presents parents with a snack for children that combines few ingredients. Gaffney hopes to help parents provide their children with healthy snacks.
Amid the rush of support and derision, the health and political movement “Make America Healthy Again” led by Robert F. Kennedy Jr. fighting chronic disease as part of the Cabinet of President-elect Donald Trump, one mother “MAHA” is taking action. forward and launched his line of baby snacks.
Sports Illustrated model Kristen Louelle Gaffney has been a champion of good health for years, but especially since the global outbreak of COVID-19 and during her third pregnancy when she took the first steps to create Super True.
“We started questioning life,” Gaffney told FOX Business during a video interview. “We started questioning our diet and we all really looked inside and said, ‘Am I doing the work? Am I doing everything I can to be the best version of me?’
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Kristen Louelle Gaffney, founder and CEO of Super True, a healthy-ingredient, seed-free kids’ bar brand tells FOX Business that she decided to launch the product when she was pregnant with her third child. (Top Truth; Kristen Louelle Gaffney/Fox News)
Gaffney is married to Ty Gaffney, a former NFL running back, and the couple shares three children together.
“The things I thought I was giving my children, I thought were healthy,” she said. “I quickly learned that they didn’t exist. I was fooled by labels and marketing.”
The chocolate chip brownie and peanut butter banana chocolate chip bar is gluten-free, non-GMO, contains no dairy and artificial ingredients or dyes and is naturally colored. Each bar is packed with six grams of protein, seven grams of fiber and sweetened with monk fruit and Stevia extract.
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Super True kids’ snack bars come in two flavors at the brand’s launch, including Chunky Monkey and Batter Up. (Super True / Fox News)
Most importantly for Gaffney, the products remove any toxic seed oils.
“If we’re looking at one thing to avoid, it’s to change those ingredients and avoid the hateful eight,” Gaffney says of refined oils including soy, cottonseed, safflower, rice bran, grape seed, canola, corn and sunflower oils. .
Despite the Super True hero characters on the packaging looking strikingly similar to Gaffney and her husband, she laughs that it wasn’t on purpose.
“For me, when it comes to marketing, I wanted kids to go down, or I think in this day and age, look at their parents’ phones, and be like, ‘I want that,'” Gaffney said. “It needed to be bright and exciting and powerful.”
Kristen Louelle Gaffney, a Sports Illustrated model, has launched her own line of snacks for children called Super True. Gaffney tells FOX Business how she teaches her children before giving them food or limiting them to snacks.
“For me, as a consumer, I saw that a lot of healthy things were brown, recyclable, sustainable, which is good, but it wasn’t attractive,” he added.
As for the future of fictional fighters, Gaffney says the sky’s the limit, and expanding their stories through books, a YouTube channel or film is possible.
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Although the Super True characters bear a striking resemblance to Gaffney and her husband, former NFL running back Ty Gaffney, she said it was just a happy coincidence. (Super True / Fox News)
Given parents are looking for entertainment and nutrition education for their kids, Gaffney says Super True’s social media accounts will be a “tricky” place for users.
“I want it to be seen as a symbol of the community,” he said.
With a select group of board advisors who also support the growing goals of women’s brands, including Bobbie baby formula, Coterie Diapers and Ergobaby, Gaffney hopes to engage parents across America in providing a healthy home for babies.
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Sports Illustrated model Kristen Louelle Gaffney, a mother of three, has launched a healthy children’s line, Super True, as part of the ‘Make America Healthy Again’ movement. He hopes that RFK Jr. will remove seed oil from the diet while working with Trump.
He told FOX Business his biggest highlight was getting the stamp of approval from the head of the Department of Health and Human Services himself, RFK Jr.
“I think that would be a big win,” Gaffney said.
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