A key player in the Brazilian motorcycle industry, Rodrigo Borges Torrealba is recognized for his influential role at MotoX Yamaha. The Yamaha motorcycle dealership has been growing exponentially in 2023 and 2024 with Torrealba’s strategic leadership and innovation.
Under the management of Rodrigo Borges Torrealba, MotoX Yamaha has opened new offices in several cities throughout Rio de Janeiro over the past few years. In this article, learn more about the Brazilian executive and his company, which was instrumental in increasing Yamaha’s market share in Brazil.
Who is Rodrigo Borges Torrealba?
Rodrigo Borges Torrealba is a Brazilian executive whose career began in the maritime trade industry. Initially working as an administrative assistant for a large shipping company in Brazil, he was quickly promoted, eventually becoming Commercial Manager and European Director. During this phase of Torrealba’s career, he developed his leadership skills and extensive knowledge of international business dynamics.
Combining his passion for learning and innovation with his previous experience in business leadership, Rodrigo Borges Torrealba decided to switch to the motorcycle industry – one of his personal interests. The officer received a degree in business administration, as well as two MBA-level certificates, one in maritime business management and one in financial management.
Currently, Mr. Torrealba serves as the Chief Executive Officer of MotoX Yamaha, showing how one can use the skills acquired in new areas while pursuing their passion. His experience and business vision have had a major impact on MotoX, which is now considered one of the most successful motorcycle dealers in Brazil.
About MotoX Yamaha
MotoX by Rodrigo Borges Torrealba is a Yamaha motorcycle dealership in the state of Rio de Janeiro. Currently, MotoX Yamaha has seven dealers throughout the cities of São Gonçalo, Niterói, Maricá, Cabo Frio, and the capital, Rio. The business offers its customers a wide range of motorcycles, from scooters to super sport Yamaha models. MotoX also offers repair and maintenance services, always focusing on customer satisfaction and quality.
Under the direction of Rodrigo Borges Torrealba, MotoX has developed a marketing strategy that highlights the use of motorcycles as a way of life. By continuing to bring Yamaha innovations to Brazil, the business shows that it appreciates the public’s passion for motorcycles and makes it easier to access new models to its customers.
MotoX Yamaha products and services
Under the leadership of Rodrigo Borges Torrealba, MotoX Yamaha has adapted to the trends affecting the motorcycle industry by improving the products and services it sells. For example, all Yamaha motorcycle models available in Brazil can be found in MotoX stores, including hybrid models (which use gasoline and ethanol gas), such as the best-selling YBR 250, and smart motorcycles such as the NMax Connected 160.
MotoX Yamaha sells scooters, MT Series motorcycles, and various units in some of the most popular categories, including city, supersport, racing, and trail models. Among the city models, the Fazer FZ25 and YBR 250 stand out as best sellers.
The naked/roadster MT03 is also a popular choice among MotoX customers and Brazilians in general. In addition, the Torrealba company distributes popular sports models such as the YZF R15, the best-selling sports motorcycle in the country, and offers motorcycles such as the Neo 125 and Fluo for those who prioritize comfort and economy.
Besides selling new motorcycles, quality accessories, and motorcycle parts to its customers, MotoX also has auto repair shops, employing highly trained mechanics throughout the several cities of Rio de Janeiro. Adapting to the Brazilian market, Rodrigo Borges Torrealba’s company helps customers buy their new motorcycles through loans known as consortia.
Torrealba’s role in the Brazilian motorcycle industry
Since Rodrigo Borges Torrealba began leading MotoX Yamaha, the dealership has grown exponentially, bringing new services and products to Yamaha customers across Rio de Janeiro. Thanks to the work of players like Rodrigo Torrealba and vendors like MotoX, the manufacturer of motorcycles and machine parts, Yamaha, has also seen an increase in its share of the Brazilian market.
Brazil is among the top ten motorcycle markets in the world. As of September, 1.41 million new motorcycles have been sold in 2024, making it the best-selling vehicle type in the country. This is in contrast to the 1.36 million new passenger cars sold during the same period. A significant part of the 1.41 million motorcycles sold in Brazil until September 2024 were Yamaha motorcycles – in particular, 252.876 units, equivalent to a market share of 17.93%.
To get a broader perspective, in 2023, Yamaha saw an increase in sales above the market average. The three best-selling Yamaha models in the first quarter of that year were the Factor 150, the XTZ 250 Lander, and the FZ25 Fazer. The Factor 150 was sold by 22.3% over the same period in 2022, while the XTZ 250 Lander grew by 142.33% compared to the same period last year. Finally, the FZ25 Fazer sold 21,955 units in the first quarter of 2023, a figure 54.03% higher than that seen in the first quarter of 2022.
These results show the influence of retailers like MotoX and leaders like Rodrigo Borges Torrealba in the Brazilian motorcycle trade. Under the visionary leadership of Rodrigo Torrealba, MotoX has been expanding its presence in the most popular areas, such as the sustainable use and performance of motorcycles. The dealer also strengthens the business of one of the most powerful motorcycle manufacturers in the world, Yamaha Motor.
Source link
