The use of Artificial Intelligence (AI) has gained acceptance in the human resources (HR) recruitment process, according to practitioners in the Philippines.
Using AI to recruit has changed the way companies approach hiring, they say.
“It helps simplify candidate sourcing, screening, and selection by performing repetitive tasks like rescanning and initial screening,” it said. Darwin B. Rivers, founder and president of the Philippines HR Group (PHILHRG Inc.), in an email dated October 8.
“This allows HR professionals to focus on strategic recruitment initiatives, such as interviewing and cultural assessment,” he added.
Bossjob and Jobstreet are among the recruitment sites that have integrated AI into their features.
Bossjob announced on October 7 the launch of an AI image generator for job seekers. Users can update their profile by choosing a template that matches their gender, skin tone, and background, then make their photo by uploading a photo or taking a front-facing selfie.
On the other hand, Jobstreet, updated its platform in November 2023 and now uses the AI technology of parent company SEEK to provide job matching and information for both employers and prospective employers.
Job applicants should be honest when presenting themselves to potential employers, advises Tina Khoe Ang, compensation and benefits specialist at the International HR Institute.
“Using AI-generated images is acceptable, as long as the image accurately reflects your appearance,” he said in an Oct. 7 Facebook message.
“Like a profile picture on a dating app, the key is to avoid overdoing it—your picture should look like the real you,” she said. BusinessWorld.
Authenticity is important, he added.
“Make sure that your photo represents you accurately, so that your future employer is not caught off guard when they meet you in person,” said Ms. Ang.
Almost half (45%) were job seekers use AI to improve their resumes, according to a study by Sago, a statistical research firm, for Canva, a graphic design company.
The study, published in January 2024, also found that 90% of hiring managers find the use of AI in programs acceptable, while 71% are text-only will be obsolete in five years.
Companies need to balance the effectiveness of AI with the human touch, Mr Rivers said.
“This ensures that the hiring process remains personalized, especially in a culture like ours in the Philippines that values relationships and face-to-face interactions,” he said.
He added that compliance with data privacy laws – such as the Data Privacy Act 2012 – is also required.
“HR professionals must ensure the use of ethics, transparency, and continuous improvement to fully utilize its potential and remember the full experience of the candidate,” said Mr. Rivers.
The unemployment rate in the Philippines dropped to 4% in August 20204 from 4.4% in August 2023, PSA reports. The total number of employed Filipinos increased to 49.2 million as of August, up from 48.1 million in August 2023. – Patricia B. Mirasol
Source link
