The company is said to be partnering with Hearst, a major news organization. What will impress you is the company’s large portfolio, but other notable brands from that group include the Houston Chronicle and San Francisco Chronicle, as well as Esquire, Cosmopolitan, and Elle, among others. The deal will see its brands, including ChatGPT and SearchGPT, cover more than 20 magazine brands and more than 40 newspaper brands.
Our partnership with OpenAI will help us change the future of magazine content, said Debi Chirichella, president of Hearst Magazines. Under the agreement, appropriate citations of its content posted on ChatGPT will redirect users to the original sources. The partnership, however, should be limited to its non-newspaper and non-magazine businesses.
The deal fits a larger pattern of media companies striking content deals with AI companies. Last month, OpenAI said it had struck a similar deal with Condé Nast, which includes brands like Vogue, The New Yorker, GQ, Vanity Fair, and Wired, among others. In July, Perplexity AI announced a revenue budget model for publishers, and so far, several top titles — Fortune, Time, and Der Spiegel, to name a few — have signed on to the model.
For example, OpenAI recently secured a multi-year deal with Time for the rights to a century’s worth of current and archived articles. Such an agreement would allow OpenAI to promote Time’s content on its ChatGPT platform and use it to improve its products. In May, OpenAI also struck a deal with News Corp to access Wall Street Journal articles, as well as access to MarketWatch, Barron’s and the New York Post. Around the same time, Reddit said it had an agreement with OpenAI where it could use its network to train models.
In this growing world of AI-generated content, media outlets are now finding ways to protect their intellectual property. In June, the Center for Investigative Reporting, the nation’s oldest non-profit news organization, filed a lawsuit against OpenAI and its main backer, Microsoft, accusing the company of copyright infringement. It is joined by several other publications, including the New York Times, which is seeking accountability for its journalistic content’s alleged unauthorized use of AI training data. OpenAI has objected to the simulation of these news organizations.
In this changing environment, the collaboration between OpenAI and Hearst is a development that shows a new change in the intersection of media and artificial intelligence; therefore, there are opportunities and challenges from content distribution in the future.
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