Michael Jordan, who founded the tequila brand Cincoro, is going international, said the chairman
The founder and chairman of Cincoro, a premium tequila brand, Emilia Fazzalari told FOX Business that business opportunities come with hard work, perseverance and determination.
Hard work, perseverance and embracing the opportunities that present themselves are the basic qualities of a business woman who took the $200 she had in her pocket and created a life of successful business and life-changing philanthropy.
Emilia Fazzalari, founder and executive chairman of Cincoro, a high-end tequila brand with partners such as NBA all-star Michael Jordan, left her native Michigan for the Big Apple after graduating college in 1987 with a few bucks. and incomparable power.
“I was considered early on as someone who could start and run businesses,” Fazzalari told FOX Business during a video interview.
DEREK JETER, SERENA WILLIAMS, OTHER STARS ALL JOIN THE FOUNDERS OF CINCORO TEQUILA, INCLUDING MICHAEL JORDAN
Emilia Fazzalari, founder and chairman of Cincoro Tequila, was previously in finance before launching the spirits brand with four other founders. (Cincoro Tequila/Fox News)
Fazzalari’s first job in New York City was with Moody’s, a financial services firm, where he spent three years selling income.
“The guy who hired me at Moody’s was asked by Mike Bloomberg to start the sales department at Bloomberg, and he asked me to go with him,” he said.
Fazzarlari nods to Bloomberg, the former mayor of NYC’s philosophy to promote it from within.
“We were all given great opportunities when we were young and young in our careers,” she said. “The basic things I learned about how to start and run businesses were at Bloomberg, so that laid the groundwork for me when I started Cincoro.”
NBA STAR’S TEQUILA BRAND INTRODUCES PLATINUM CHROME-FINISHED, SPECIAL EDITION BOTTLE FOR $149.99
Cincoro, the tequila brand co-founded by Michael Jordan, turns five in 2024. One of the founders and chairman of the brand, Emilia Fazzalari, told FOX Business that they are very excited to go international and open the market to a wider audience.
After 23 years with the media company, Fazzalari met Jordan; her husband Wyc Grousbeck, majority owner of the Boston Celtics; Jeanie Buss of the Los Angeles Lakers; and Wes Edens of the Milwaukee Bucks to produce high quality tequila.
“We nailed this amazing, delicious liquid,” the brand’s former CEO told FOX Business. “Thought leaders in the industry also agree that it’s really fun.”
Cincoro, after three years of development and 1,000 tequilas later, launched the 100% Blue Weber agave line produced in Jalisco, Mexico, and has since won almost 28 awards across their portfolio . This product has recently gone international.
CALIFORNIA’S DRY CLIMATE FOR AGAVE GROWING, MEETS AIR NEEDS
Tom Werner, Eric Church, Ben Weprin, Mark Smith, Jeanie Buss, Wyc Grousbeck, Emilia Fazzalari, Estee Portnoy, Michael Jordan, Derek Jeter, Rick Heitzman, Jason Robins at an anniversary fifth anniversary of Cincoro Tequila. (Cincoro Tequila/Fox News)
“It’s about hard work and confidence and staying positive,” Fazzalari said. “There is no substitute for hard work. You just have to do it.”
Curiosity and a willingness to learn, adapt and develop a skill set that can transcend industries in the midst of change are a few hallmarks of success, according to Fazzalari.
“I think one of the most important tools to have is grit,” he said.
Fazzalari grew up in Michigan, although he says his parents immigrated to the US from Calabria, a poor region of Italy, with a fifth-grade education.
TEQUILA AND MEZCAL: WHAT’S THE DIFFERENCE?
The founders of Cincoro are Emilia Fazzalari, her husband Wyc Grousbeck, Michael Jordan, Jeanie Buss and Wes Edens. (Cincoro Tequila/Fox News)
Today, Fazzalari is philanthropic and shares a large amount of his time, skills and financial resources to pave the way for change in children’s health, education, justice, cancer research, climate change, and “small arts,” around the world. the world.
“I have a lot of energy,” said Fazzalari.
His humanitarian causes include Boston Children’s Hospital, the Innocence Project and the Earthshot Prize, a foundation created by Prince William, among others.
CLICK HERE TO LEARN MORE ABOUT FOX BUSINESS
Mark Smith, former Nike Jordan designer, collaborated with the Cincoro Tequila team to create the bottle design. (Cincoro Tequila/Fox News)
“We are working closely with him and his team,” said Fazzalari.
He also fully sponsors the scholarship program, “We Dream,” which pays for girls from the southern Italian region to go to college.
“My goal is for these girls to be mentors for next year’s girls,” he said of those currently receiving scholarships.
“I want them to know that if they work hard and get good grades, their dream can come true and there is a way,” added Fazzalari.
Source link
