Media representatives participate in online shopping at Iskaparate.com’s press launch

During the media presentation of Iskaparate.com, it stuck October 15, 2024of Overdough Restaurant at Ayala Malls Circuit, Makati, media representatives and industry partners had the opportunity to experience the platform firsthand through an online shopping demo led by a team from ConnectSys, EscapadeAn ecosystem provider.

The event, designed to present the features and benefits of Iskaparate, was an important moment for the platform as it officially entered the digital market. The demo provided a tour of the entire website, including product marketing, e-commerce operations, again purchase process activated using an e-gift certificate. Attendees engaged with the demo by navigating through an open platform experience about the platform’s overall functionality.

The event started with a warm video message from Iskaparate founder Joey Bermudez, sharing Iskaparate’s journey from having a community of 33 mom entrepreneurs to partnering with 3,000 fully vetted merchants. He highlighted, “Iskaparate.com was born in the darkest days of the COVID pandemic when small and medium businesses lost their stores due to brutal closures. We then set up an online platform that will allow those entrepreneurs to start their businesses.”

Attendees included a mix of media professionals and industry partners eager to see how the platform can impact and change the landscape of digital commerce. micro, small and medium enterprises (MSMEs) in the Philippines.

In today’s era where different driving forces can define the success of an online platform, Iskaparate.com makes a strong impression with its work of empowering small entrepreneurs. In his speech, DTC Promos, Inc. President & COO Marissa Dames emphasized its fiery goal, “We share the vision of supporting the growth of MSMEs.”

On the other hand, Josefina Rojo-Natividad, President and COO of Iskaparate, share the ongoing growth of the platform, “Iskaparate started as a B2C [platform]but now, we are proud to show that our website is already B2B, offering grocery items and personal care products. This would benefit our retailers whose products cannot be sold due to competition.”

Using an e-gift certificate, the demo walked participants through the entire purchase process, from selecting products to completing the transaction. This hands-on demonstration allowed attendees to explore different aspects of the platform in real time. This startup feature allowed for a deeper understanding of how the platform works from a customer perspective.

Iskaparate.com, while it was originally born to support MSMEs, it has now expanded its offerings to include large enterprises and B2B companies. With a variety of e-commerce tools, merchants of all sizes can list and manage their products, manage transactions, and engage directly with consumers on a reliable, efficient platform. The team stressed that this expansion is designed to help businesses adapt to the digital age while remaining competitive in an increasingly global market.

During the event, the main purpose of Iskaparate.com was further elaborated, which is to empower Filipino entrepreneurs, especially MSMEs, by giving them the tools to navigate the e-commerce space successfully. By providing a multi-vendor platform that levels the playing field, Iskaparate seeks to make online sales accessible to businesses that may not have the resources or expertise to develop their own e-commerce systems.

Iskaparate.com is a multi-vendor e-commerce platform created to facilitate and empower micro, small and medium enterprises (MSMEs). Now it’s on to the big teams again B2B companies which allows resellers to order in bulk at wholesale prices and resell them at a good margin.

For more information, visit www.iskaparate.com.

Spotlight is a BusinessWorld-sponsored feature that allows advertisers to grow their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld website. For more information, email online@bworldonline.com.

Join us on Viber for more updates and subscribe to BusinessWorld articles and get exclusive content via www.bworld-x.com.