Jana Kramer Says Social Media Advertising Pays ‘More Than Anything’

Jana Kramer he says his life as a promoter is more difficult than it looks.

Kramer, 40 – who has 2 million followers on Instagram – complained about cheap products using the app on the Wednesday, October 30, episode of his “Whine Down” podcast.

“The sad truth is that it is a big part of what I do,” explained the husband Allan Russellwho shared the episode with him. “Unfortunately, that’s what pays the bills the most – promoting products and doing Instagram-influencing.”

Kramer said he “never thought I’d ever rely” on social media advertising “for money,” but “it’s what ultimately pays for a lot of things. And more than anything else that comes in. It’s just the truth of it. I accept it.”

Kramer, who is also an actress and singer, also opened up about a recent fight she and Russell, 43, had while shooting a video for a product she was promoting on Instagram.

“I think we had a point where we were going through something, and you know, he’s like, ‘I’m not living my dream,’” she recalled of his response to her: “’Do you think this is my dream. mine dreaming?’ And it wasn’t even me who was angry at you, it was more than that [like]’This is not good for me either. But I do this because she, A, supports my children. It gives me the opportunity to be flexible and somehow be a stay at home mom. And, as, [be] current. And don’t be in a position to visit all the time and be absent. “

He added: “It’s not like I enjoy doing it. It takes a lot of time.”

When Kramer talks to “anyone who doesn’t understand that world,” “they don’t realize how much time really goes into it. [brand partnerships].”

The Instagram Reel “looks like it took 30 to 90 seconds” to film, he said. “Actually there is a lot because you want it to look good and you put details into it. It really becomes a job. And take your morning, and you realize how much work you do. “

Kramer married Russell in July of this year. He and the former Scottish footballer he welcomed a sonRoman, November 2023. (Kramer shares daughter Jolie, 8, and son Jace, 5, with her ex-husband Mike Caussin).

Two months after she and Russell tied the knot, Kramer spoke to her Us Weekly about stability in married life.

“It doesn’t feel like anything has changed, but there’s also this protection that feels really good,” he said Us while improving his relationship with her Orgain, a nutritional supplement company. “We went from the freedom and relaxation of Italy to all the children going back to school. … I think we’re finding the balance of how to prioritize [as a couple] – because that’s important too – while you don’t miss things with the kids and being more present to them, and having a 10-month-old.”