How Estée Lauder became a multi-billion dollar cosmetics company

Estée Lauder is one of the leading cosmetics companies in the world.

To date, the company is worth billions and has more than 20 brands under its name.

Today, Estée Lauder sells a wide range of products, including skin care, cosmetics and fragrances, but it didn’t start out that way.

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Estée Lauder was started by a female inventor with a skin care experience and a dream.

1. Who founded Estée Lauder?
2. What is Estée Lauder best known for?
3. Who owns Estée Lauder today?

1. Who founded Estée Lauder?

Estée Lauder was founded by a woman named Josephine Esther Mentzer, who grew up in Queens, New York, and her husband, Joseph Lauter.

She grew up interested in skin care, as her uncle, who lived with her family, made skin creams, according to Estée Lauder’s website.

By watching and helping her uncle, Lauder gained a lot of knowledge about the beauty space that she would later take with her when she founded her own company.

Estée Lauder was founded by a woman named Josephine Esther Mentzer and her husband. (Evening Standard/Hulton Archive/Getty Images/Getty Images)

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In the late 1920s, Lauder met the man she would marry, Joseph Lauter. Shortly after they married, the couple took the Lauder surname and moved to Manhattan.

In Lauder’s early days in the beauty industry, she began selling products in salons, showing women how to use them while they were doing their hair.

In 1946, Lauder and her husband founded Estée Lauder.

Estée Lauder’s first major order was for Saks Fifth Avenue. (Photos by Alex Tai/SOPA/LightRocket via Getty Images / Getty Images)

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In the years following their launch, Estée Lauder’s first major order came in. It was an $800 order from Saks Fifth Avenue, via Estée Lauder’s website.

2. What is Estée Lauder best known for?

Today, Estée Lauder is known for high-quality skin care, cosmetics, perfumes and hair care products.

Although Estée Lauder started with four skin care products, according to the company’s website, it was actually fragrance that put the business on the map.

At a time when perfume was a luxury for women, one often given to their husbands, Estée Lauder created a body wash called Youth-Dew in 1953, which doubled as a perfume, enabling women to buy it, according to the report. on Estée Lauder’s website.

Estée Lauder became a multi-million dollar company by creating the famous fragrance. (Gabby Jones/Bloomberg via Getty Images/Getty Images)

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The product proved to be very popular and turned Estée Lauder into a multi-million dollar company.

3. Who owns Estée Lauder today?

Many of Lauder’s children and grandchildren decided to join the family business.

Lauder remained with the company until his retirement in 1995. He died in 2004.

Today, Estée Lauder is a publicly traded company that sells a variety of beauty products. (Tian Yuhao/China News Service/VCG via Getty Images/Getty Images)

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Today, Estée Lauder is a publicly traded, family-controlled company, where William P. Lauder sits as executive chairman. The executive chairman is Lauder’s grandson.

Fabrizio Freda is the president and CEO of the company.