Pop icon Paris Hilton is offering her latest project, a shiny pink waffle, to Hampton by Hilton guests in the US and Canada.
Hilton teamed up with Hampton to introduce the latest flavor of the season, called the Sparkling Strawberry Hampton Waffle, alongside an exclusive Sparkling Strawberry Hampton Waffle Kit that can be purchased online for $29.99 and includes everything you need to make a fresh waffle, like a waffle mix and edible. glitter.
“The Sparkling Strawberry Hampton Waffle is iconic, delicious, and so am I,” Hilton said in a statement about the waffle. “I’m excited for everyone to try and start the morning with a little sparkle.”
The waffle was launched at an event in New York City at the Hampton Inn Manhattan/Times Square Central, hosted by TPG. At this event, one of the managers of Hilton’s Waffle by Hilton, Beverly Christmas of the Hampton Inn Paris in Paris, Illinois, was able to show how fun it is to decorate a waffle with toppings (such as whipped cream, chips of chocolate, chocolate sauce, strawberries and, yes, edible glitter) in fact, whether you make it at one of 2,400 locations in the US and Canada or right at home.
In fact, it’s the first time Hampton’s waffle mix has been available for purchase since the chain introduced its now-iconic waffle in 2009.
As TPG previously reported in August, when the Hilton Honors-affiliated hotel brand celebrated its 40th birthday, guests at Hampton by Hilton properties eat 30 million regular waffles and about a million miniwaffles each year. 120. Over the years, new seasonal flavors have become more widespread, including lemon, pumpkin spice, red velvet and birthday cake.
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“At Hampton by Hilton, breakfast is a central part of what we offer, and our waffles have become a hallmark of that tradition of providing a friendly and honest stay,” said Shruti Gandhi Buckley, Hampton Hilton’s global brand leader. “This collaboration with Paris Hilton brings a new, exciting twist to something that has become so popular.”
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