Glassdoor is taking a leaf out of LinkedIn’s book, offering short videos, surveys and images

Job and salary review platform Glassdoor takes inspiration from LinkedIn’s roadmap as it introduces short videos, surveys, and photos to encourage social engagement.

Professional platforms began to explore short video formats after seeing the success of consumer applications such as TikTok, Instagram, and YouTube. Earlier this year, LinkedIn began testing TikTok-like video feeds with a new “Video” tab placed in the navigation bar. The company said that video is the communication method that users want.

Glassdoor also aims to replicate LinkedIn’s engagement metrics with polls and short videos.

Apart from this, the company also introduced Worklife Pros. It’s a curated group of people who want to share content and insights on topics such as navigating remote locations, achieving a healthy work-life balance, understanding mental health in the workplace, and developing career development skills.

Glassdoor has selected more than a dozen people for this program in different fields such as technology, business, recruitment, and work and finance. Meanwhile, LinkedIn assigns a top voice badge in different categories to professionals who regularly post engaging content on the platform. Glassdoor said content from these artists will appear on the main feed and social feed. The company added that users can interact with these experts with their real names or anonymously.

The company introduced unknown social features last year, the technology used and the platform since its acquisition of Fishbowl made in 2021. Glassdoor has seen an increase in engagement since introducing this feature.

The company said that it now has 25 million registered social users compared to 7 million in June 2023. Also, it has seen more than 44 million conversations in different containers (known communities) and notes that social users are 50 times more engaged than the usual Glassdoor . users.

Furthermore, these factors seem to have affected the overall growth of the field. Glassdoor now has 63 million unique monthly visitors. This is a development as the company’s user base was stuck at 55 million active users as of the beginning of 2021.