Get a sneak peek at this year’s Starbucks holiday mug designs before they hit stores
SW Retail Advisors founder Stacey Widlitz analyzes why Starbucks stock is rising after new CEO announcement on ‘The Claman Countdown.’
Starbucks has released a preview of its 2024 holiday cup designs, titled “Merrier Together,” ahead of its scheduled Nov. 7 store debut.
This year there will be four hot cup designs and one cold one, which the coffee giant’s creative director Kristy Cameron says is inspired by “happy moments.”
STARBUCKS WILL APPLY ADDITIONAL CHARGES FOR THIS INGREDIENT
“We love finding these genuine moments of joy and coffee to inspire creativity,” Cameron said in a news release. “Whether it’s growing coffee trees, roasted beans, roasted cups, or bright lights – we wanted to share the warmth of our coffee house and the anticipation of the red cups that come with our customers and partners.”
“Connected dots evoke twinkling holiday lights and moments of enjoying coffee together,” reads the design release for Starbucks’ Warm Wishes cup. (Courtesy of Starbucks / Fox News)
Classic Starbucks green and holiday cranberry-red appear in each of this year’s hot cup designs along with “fondant-inspired” pastels.
STARBUCKS CEO SAYS COMPANY TO FIX ‘VERY COMPLEX MENU’ TO REVERSE SALES DECLINE
“We’re so excited about the love of green this year. Jade green is bright and bold, and we love how it references our brand colors in a way that brings a spark of joy to our holiday lips this season,” said Cameron. .
The Lyrical Landscape design is “reminiscent of holiday ribbons and green coffee-growing hills,” according to Starbucks. (Courtesy of Starbucks / Fox News)
According to the design team, the designs revive old ornaments or peppermint sweets, which contain a wavy motif inspired by the Starbucks siren. Each design also has a badge area for baristas to write messages.
The Joyful Connection design is inspired when “roasted coffee is dispensed from a round metal cooling tray,” according to Starbucks. (Courtesy of Starbucks / Fox News)
“We call it the ‘siren wave.’ It’s a great holiday accent that you can see on our signs and packaging, or as a gift tag on the back of our cups as a place for baristas to write messages to our customers,” Cameron said.
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| SBUX | STARBUCKS CORP. | 98.87 | +1.17 |
+1.20% |
“It comes almost directly from her hair style, zooming in on our logo and our logo and playing with some of the shapes and negative space.”
Starbucks calls this Siren Chorus design a “chorus of colors.” (Courtesy of Starbucks / Fox News)
The theme “Merrier Together” is featured throughout the 2024 holiday campaign.
“We’ve been thinking about this idea of a meeting of voices, like our singing of the siren,” he said. “It sounds like music in a way.”
Starbucks 2024 holiday frosted mug design. (Courtesy of Starbucks / Fox News)
Starbucks changed CEOs in August of this year, bringing in Brian Niccol to replace Laxman Narasimhan.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Starbucks did not immediately return FOX Business’ request for comment.
Source link
