Elon Musk’s IX will no longer pay creators based on ads but on engagement

IX, the Elon Musk-owned platform formerly known as Twitter, is making major changes to its Creators Sharing program.

Wednesday, a telecommunications company announced that it will now start paying creators who make money on X based on that marriage from X Premium users. The change will go into effect on November 8, according to the X Help Center document.

X Premium users are those who pay for X’s premium subscription service, which starts at $8 per month. Users can tell if an account is registered for X Premium as registered accounts have a blue verified checkmark badge next to their username.

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Under the previous monetization system, users who monetize X were paid based on how many ads were served to X Premium users in response to their content.

With the new monetization system, X Premium users continue to be the only monetizing audience. However, the number of ads they view is no longer relevant. In fact, users can now get paid for completely ad-free content.

Income will depend on how many X Premium users respond to, repost, and like the user’s content.

What do these changes mean for the X Creator Revenue Sharing Program?

According to X, monetized users should see higher payouts as a result of the change

The company says it’s X Premium, which has a long lifespan he struggled gaining subscribers since its inception shortly after Musk took over the company growth.

“The more Premium subscriptions you have overall, the more money you get,” the company said in a post from X’s official account.

With this change, X is trying to focus on increasing revenue from X Premium subscriptions rather than decreasing its ad sales. X in front report that revenue dropped by nearly 40 percent due to advertisers fleeing the company.

However, this change in monetization will bring about a change in the culture of the platform as well. Ever since X launched its monetization program, X has seen changes on the platform as users have seen many monetization accounts that often post controversial content just to cause outrage. This type of clickbait brings more eyeballs to the content – and advertising to it. This will lead to huge payouts for these creators.

But previously, X did not monetize certain types of content that were considered unfriendly to advertisers, such as pornography and violent images. Now that ads won’t affect the creator’s monetization income, it can be “anything goes” with the type of clickbait that thrives on X.

Mashable has reached out to X about possible consequences for the content, and we’ll update when asked.