Promoter Eddie Hearn was happy with himself for messing with Artur Beterbiev during the final press conference for his fight tonight against Dmitry Bivol in Riyadh.
Hearn was pushing Beterbiev’s buttons, calling him “arrogant,” and bragging about how Bivol (23-0, 12 KOs) would beat him in their undisputed light heavyweight showdown in Riyadh. Of course, this could backfire on Hearn.
Upsetting IBF, WBC, and WBO champion Beterbiev, Hearn is motivated to push Bivol harder than he has in the past, which could result in a knockout tonight. Promoters usually don’t go out of their way to upset Beterbiev because it’s not a good idea to give him more reasons to destroy their fights.
Beterbiev-Bivol fight tonight at the Kingdom Arena in Riyadh, Saudi Arabia. Their title begins at 6:00 pm ET on ESPN+.
“It’s my job, and if you look at the numbers, that piece did. Even Artur Beterbiev must be dying for me, ‘Thanks for that,’” Eddie Hearn told Boxing News, discussing how he insulted light heavyweight champion Artur Beterbiev at his last press conference, calling him “arrogant” and riding him about and the way. his fighter, Dmitry Bivol will defeat him. “He doesn’t bother because he doesn’t care about his profile.
The difficult task of getting Beterbiev upset shouldn’t have fallen on Hearn’s shoulders if Bivol had spoken, but he sounded like a broken record for weeks, stuck. Hearn should be giving Bivol talking points in his interviews and press conferences to get something new from him. He was completely useless for promotion.
“You see what I did with Terence [Crawford] like that. It’s the same kind of thing. These guys have great personalities, but it’s a promoter’s job to bring that personality out of them and show that personality to the world, and Arthur talked a lot yesterday in that press conference, probably in his last six fights combined, and he was funny, him. it was really funny.
“I think sometimes when I go back and forth with the fighters, it’s obvious that they have different levels of fear. He’s definitely one of those up here…I’m not here to make friends,” Hearn said of Beterbiev.
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