Dwayne ‘The Rock’ Johnson, Mark Wahlberg have brought in millions with celebrity tequila brands
Jason Momoa told FOX Business that his Meili Vodka brand is designed to be ‘naturally distilled’ with no added ingredients.
Some Hollywood stars were successful in 2024 in the alcohol business, and one faced serious problems.
Dwayne “The Rock” Johnson’s Teremana Tequila is the most successful celebrity tequila brand.
It is also the ninth most successful celebrity-endorsed brand across all categories, according to Spirits Business.
Johnson’s tequila company is worth an estimated $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg’s tequila companies brought in millions. (Getty Images / Getty Images)
SAMMY HAGAR SAYS ONE TRUCK FOUND AFTER MILLION-DOLLAR TEQUILA HEIST IN BORDER TOWN
Below is a look at some of the most successful celebrity brands in 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner’s 818 Tequila was launched in May 2021. According to Spirits Business, sales increased by 150% in the first 12 days after Jenner launched her tequila brand in the UK in 2023.
Kendall Jenner’s 818 Tequila launches in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal / Getty Images)
Fast Company reported that Jenner’s blanco tequila has dropped its price from $39.99 to $29.99 in 2023 due to customer demand. A $10 price drop could double sales by mid-2024, according to the store.
Jason Momoa
Jason Momoa is new to the celebrity bar game. Star and Blaine Halvorson teamed up to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka / Getty Images)
Earlier this month, Momoa told FOX Business what it takes to run a successful liquor brand with so many celebrity competitors.
“I like all spirits. You can have a lot of different kinds. I like whiskeys and scotches and mescals, but vodka is a great way to change the mill, and it’s been broken for a very long time.
WATCH: Jason Momoa shares what makes his vodka stand out among celebrity booze
Jason Momoa told FOX Business that his Meili Vodka brand is designed to be ‘naturally distilled’ with no added ingredients.
“So, we wanted to make something that you can just drink and drink naturally. It’s treated like an ingredient and not a spirit, so we wanted to address that,” Momoa said.
Sammy Hagar
Sammy Hagar and business partner Guy Fieri haven’t had as good a year as other celebrity-backed breweries.
Hagar and Fieri co-own the tequila brand Santo Spirits.
GUY FIERI, SAMMY HAGAR’S TRUCK CARRYING $1 MILLION OF TEQUILA IS KIDNAPPED IN DOUBLE HEIST AFTER CROSSING THE BAR.
In November, Santo Spirits had two cargo trucks carrying $1 million worth of product stolen in Laredo, Texas, after transferring them across the border from Mexico.
Sammy Hagar and Guy Fieri founded Santo Spirits in 2017. (Ethan Miller/Getty Images for Los Santos: Santo Puro Mezquila / Getty Images)
The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a specially made Extra Añejo, created over 39 months.
Hagari told FOX Business this month that the brand will be more cautious in the future when it comes to shipping.
“We will pay close attention,” said the 77-year-old man. “You think everything is fine. You think, ‘Hey, a truck came over the border, everything is fine.’ No, it got to the border, and it wasn’t nice, so, we’re really careful now.
WATCH: Sammy Hagar and Guy Fieri will be ‘really careful’ about sending tequila trucks to border after robbery
Sammy Hagar told FOX Business that he and business partner Guy Fieri will focus on tequila shipping after the robbery.
The rock star is proud of the Santo brand.
“We’ve grown agaves,” he said. “A lot of people leave a lot of green in there, and the green is bitter. They use small agaves, and they’re bitter. And you have to add sugar and so on, to add color. We don’t do any of that. We leave it in the barrel until it gets the color we want, the flavor we want. It’s all very good to do.
Fieri and Hagar launched Santo Spirits in 2017 and operate out of El Viejito Distillery in the Highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico, with co-founders Aron Marquez and Abraham Ancer.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images for Palms Resort & Casino / Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted the “#1 sipping tequila in the world.”
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In 2024, Wahlberg opened his new restaurant serving his tequila, Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and wife Camila McConaughey founded their own tequila company, Pantalones Tequila, in 2023.
Pantalones offers three types of tequila – blanco, reposado and añejo.
Camila McConaughey and Matthew McConaughey launch Pantalones Tequila in 2023. (Photos by Gary Miller/Getty Images)
“We met over margaritas, and from that first drink, we knew we wanted to create something special together. Tequila was part of our story and is still part of our story, so taking on the challenge of creating our favorite tequila was a perfect fit and the next natural chapter in our collaboration. our first business venture together and for us as a couple,” Matthew and Camila said on their website.
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“Once we had created a unique tequila that spoke for itself, then we wanted to put the fun back into tequila – in the last decade the tequila industry has seemed to become more serious, and sometimes less effective.
“That’s not what tequila is about for us and our friends so we wanted to buck that trend. We had 47 tastings before the product was going to market. That process led us to a smooth, balanced, lively agave forward taste and just the right hint of sweetness at the end of the tail – which you’ll find in every sip.”
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According to Forbes, Panatalones Tequila made its mark in its first year on the shelves. The store reported that the brand won top honors at the San Francisco World Spirits Competition.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits. Dylan teamed up with Marc Bushala to turn a former church in Tennessee into a food processing plant.
“You don’t always find inspiration. Sometimes you do. We wanted to create a collection of American whiskeys that would each tell a story,” Dylan said in a press release at the time, according to The Guardian.
Spirits of Bob Dylan’s Heaven’s Door was launched in 2018. (Courtesy Heaven’s Door Spirits / Fox News)
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Dylan elaborated on the whiskey company’s website, saying, “I wanted to create a collection of American Whiskeys that, in their own way, tell a story. I’ve been traveling for decades, and I’ve been able to try some of the best whiskey spirits the world has to offer.
