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‘Deeply sad’: Ford CEO Jim Farley on Bourbon Street attack

Ford CEO Jim Farley responded Wednesday to the terrorist attack in New Orleans.

The terrorist attack happened Wednesday morning in New Orleans, when the FBI said suspect Shamsud-Din Jabbar damaged a white Ford rental truck on the city’s famous Bourbon Street during New Year’s celebrations. It left 14 people dead and dozens injured.

“New Orleans…we are deeply saddened by this violent attack,” Ford’s CEO wrote on X. “Our hearts go out to the victims and injured, their families and the emergency services.”

Ford “is, and will continue to be, fully cooperating with the authorities,” Farley said.

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FBI Deputy Assistant Director Christopher Raia said Thursday that Jabbar “picked up a rented F-150 in Houston, Texas, on Dec. 30” before traveling to New Orleans.

A police officer patrols the French Quarter after an attack on a man driving a truck on Bourbon Street the day before, early January 2, 2025, in New Orleans, Louisiana. 10 people died and 30 were injured on Wednesday when a car crashed (Andrew Caballero-Reynolds/AFP via Getty Images/Getty Images)

Car rental was arranged through Turo’s platform.

A Turo spokesperson said in a statement sent to Fox News that the ride-hailing company is “saddened by the violence in New Orleans and Las Vegas.”

In Las Vegas, a Tesla Cybertruck loaded with gasoline cans and fireworks exploded on the same day. It was also rented from the platform.

“We are working closely with law enforcement as they investigate both incidents. We do not believe that even if the employer involved in the attacks in Las Vegas and New Orleans had a criminal background that would indicate this is a security risk. We are committed to maintaining the highest standards in risk management, thanks to our world-class technology and security and teams that include former law enforcement officers. ,” said Turo’s spokesperson.

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The FBI’s Raia said Thursday that “at this time there is no direct connection between the New Orleans and Las Vegas attacks,” noting that it is “very early” in the investigation.

NEW ORLEANS, ELOUISIANA, USA - JANUARY 1: Police officers search areas on and around Bourbon Street, after a car crashed into New Year's Eve crowds at a tourist attraction in New Orleans, Louisiana, United States on January 1, 2025. (Photo by Patt Little/Anadolu via Getty Images)

Police checkpoints on and around Bourbon Street, after a car plowed into New Year’s crowds in the tourist area, local authorities said in New Orleans, Louisiana, United States on January 1, 2025. (Photo by Patt Little/Anadolu via Getty Images) (Patt Little/Anadolu via Getty Images / Getty Images)

Jabbar, a US citizen originally from Texas, died on Bourbon Street after an exchange of fire with police, according to the FBI. The agency said an ISIS flag, weapons and a possible IED were found in his rented truck after the attack.

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Raia said the Bourbon Street suspect “posted several videos on the Internet announcing his support for ISIS” while en route to New Orleans.

Margaret Kerkman contributed to this report.


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