Decline of X’s user base: The platform is expected to lose millions of users by 2025

By now, you’ve probably heard all about the post-election exodus of Elon Musk’s X, formerly known as Twitter.

Users on X, which Musk called “your everything app,” were running away from the platform. The fallout from the election season and Musk’s support for Donald Trump has resulted in a flood of misinformation and toxic rhetoric on the platform being pushed into users’ feeds. As a result, Bluesky’s distinctive X suddenly appeared increase in user registration and daily active users.

This can be seen as a dimming of X. It may be seen as a temporary reaction to the election result. However, new data points to X’s woes being far greater than the post-election backlash.

Musk’s X has been losing users even before the election. And, according to the current trajectory, millions of X users are ready to go next year as well.

X’s election day traffic was a flash in the pan

Since the days of being called Twitter, X has seen a huge increase in traffic and daily active users based on major current events. Elections, especially US Presidential elections are major traffic drivers for X.

According to data from SimilarWeb, as reported by Caretakerit was certainly the case in 2024 again – at least, on election day and a day or two immediately after the election again.

However, in a wide lead in the polls, X is actually losing active users every day. In fact, throughout the month of October, X saw anywhere from 300,000 daily active users to 2.6 million in the US each day. Since the beginning of October, US daily active users fell from 32.3 million to 29.6 million, a decrease of 8.4 percent.

IX may continue to lose users in 2025

Mashable previously reported in X’s declining user base just one month earlier than the period covered by the latest data. In September, we published data showing that X had lost almost a fifth of its daily active users with a similar downward trend in the UK and EU.

However, according to analysts, it seems that the X will continue its decline in 2025.

According to analysts at The Emarketerfrom when Musk acquires X in 2022 until 2025, they expect X to lose 7 million active users in the US.

The declining user base pales in comparison to the declining productivity and value of X. According to the latest report from Product Feesthe type X is now worth 673 million. The product was valued at $5.7 billion before Musk’s takeover in 2022. When it comes to income, X’s income. decreased by 40 percent compared to the previous year based on internal company data from June 2024.