Cocolife received top honors at the CXP Best Customer Experience Awards 2024

Cocolife, the largest Filipino-owned stock life insurance company, has been honored with the prestigious CXP Best Customer Experience Award 2024, cementing its position as a leader in customer service excellence in the Philippine insurance industry. Cocolife also has the distinction of being the only Filipino company to receive the award among expatriates in Southeast Asia.

Awarded by CXP Asia, a respected regional body for customer recognition, the event celebrates organizations that set benchmarks in service and innovation across Asia.

The managers of Cocolife Ma. Rowena Asnan, First Vice President, Marketing and Research; Teresa Bose, Vice President, Customer Experience; and Ma. Rowena Enojo, Head, System and Project Management received the trophy at a recent awards night held at One World Hotel, Petaling Jaya, Kuala Lumpur, Malaysia. The CXP Best Customer Service Awards Asia 2024 highlighted the theme “Beyond Expectations, Beyond Trials, Beyond Excellence, and Beyond Edges.”

“This award is a testament to our efforts to improve customer satisfaction, redefining expectations of what an insurance provider can offer. We are constantly developing products and services with flexible technology while emphasizing personal interaction. This has strengthened Cocolife’s position as a leader in providing quality customer experience, said Ms. Asnan in her welcome speech.

Ms. Bose added, “This prestigious award will serve as an incentive for us to continue to make excellent Customer Experience our top priority. At Cocolife, Customer Experience is very important as customers are our reason for being. We will strive to maintain our passion for providing a seamless and enjoyable journey to our customers”

Cocolife’s various customer service efforts were analyzed using the proprietary CXP Velocity Model, which focuses on four key elements of the customer experience spectrum: Effort, Experience, Engagement, and Evangelism. This comprehensive approach examines the entire customer journey, from ease of service to complaint resolution and post-purchase satisfaction.

Cocolife puts its customers first in everything it does, honoring their wishes with programs designed to help them achieve a secure financial future. These efforts are based on the company’s core belief: “Believing in the Filipino.” Pursuing the Filipino dream of freedom from financial burdens and income, Cocolife strives to provide support with exceptional customer service, all while adhering to Filipino values.

“This success reminds us of the importance of our work: to serve others more and find ways to be better. We hope to make Cocolife a world-class insurance company, a beacon of hope that Filipinos can be truly proud of,” President and CEO Atty. Martin Loon expressed.

This latest award from CXP Asia further reinforces Cocolife’s commitment to delivering the highest level of quality service and strengthening its relationship with the Filipino people.

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