Beauty bug: One Earth Organics founder Tyff Short on leading the all-natural movement
An industry icon discusses how she helped change the story of clean beauty, Philippine skincare products, and more
It wasn’t long ago that many Filipinos based their choice of beauty products on one topic: Are we imported? Today, as consumers evolve and learn to consider everything from a product’s ingredients to its environmental impact, advocate mom Tyff Short of local beauty brand One Earth Organics looks back with pride at how much the mindset of the market has changed — a shift influenced by her values. influence.
Short admits that he, too, used to buy beauty products only if they were produced outside the country. After all, this led him to learn firsthand about the harmful effects of chemical-based products, and why he founded One Earth Organics over a decade ago as a healthier alternative. The brand offers the safest, cleanest, and best quality skincare products available, designed to enhance and maintain natural beauty.
In addition, One Earth Organics has always stood for beauty that is not just skin-deep, but deeper, based on principles that today have become the foundation of the industry. Without a doubt, Short is a visionary, a true disruptor in the Philippine beauty industry.
“From the beginning, our goal was to educate people about the benefits of natural skin care in a way that was not just a trend, but a way of life,” said the founder of One Earth Organics. “We were able to prove that the quality of One Earth Organics as a local brand is as good or even better than products from other countries; and that we can also compete with premium brands. “
Before the curve
Short founded One Earth Organics in 2013 with the little money she saved as a single mother. Her goal was to introduce the market to natural beauty solutions and to give her son a bright future.
With innovative offerings in line with the market, One Earth Organics has been the answer for many. A member of PETA, the brand champions all things natural, combining high-quality plant-based solutions with a powerful combination of natural and organic ingredients. The goal was to develop a positive impact on both health and the environment. That means One Earth Organics has been trumpeting concepts like “sustainability,” “niacinamide,” and “paraben-free,” among others, even before they became the beauty buzzwords they are today.
“One Earth Organics paved the way for local consumers to be more aware of the dangers of using highly toxic chemicals, and for women to speak up and do something about their beauty issues and insecurities,” said Short.
One of the brand’s hero products from the start is the multi-award-winning, game-changing One Earth Organics Under Arm Therapy Set, which includes an antibacterial whitening deo-spray, a healthy glow booster serum, and a deep whitening underarm cream. Keeping up with the brand’s popularity, the brand has sparked a “kili kili selfie” that has become an internet sensation, empowering women to be more open about their armpit insecurities.
“I always believe that the armpit is as important as the face because it plays on that confidence,” said Short. “All the products we produce stem from addressing a specific beauty problem or insecurity in women. We are able to solve it without using harmful chemicals and by increasing confidence to allow them to focus on their goals.”
A lot to do
Short and One Earth Organics have had a long journey over the past 11 years.
The brand has grown from its humble beginnings as a sustainable market participant, to changing countless lives through its distribution/retail program, to success through historic partnerships with national health chains Watson’s and Beauty Bar. One Earth Organics is also proud to have passed global pandemic trials.
According to Short, the key to reinvigorating the brand was prioritizing it, which started with fixing everything inside. One Earth Organics began its rebuilding efforts in the latter part of 2022, following two years of losses and system collapse. Short took care of the well-being of the brand’s employees in all departments, from human resources to operations, and continued to build a new road for the brand.
He says: “I fought for you.” “I wanted to be honest with myself and my words, which meant fixing everything internally first before manufacturing and marketing our products. Also, I didn’t want to compromise the quality of our offerings, so we had to make sure we got everything right.”
Today, One Earth Organics is back with bigger goals than ever, including a global expansion that has already begun. The product went live on our export partner’s commercial website this year, bringing One Earth Organics one step closer to availability in the US, Europe, Middle East, and Indonesia.
Short admits that the trip was more than he expected. What started as a business to help those like her and give her son a better picture in life turned into a full revolution in the development of women. He receives messages from businesswomen, thanking him for inspiring them to take control of their lives. Some even get into beauty and wellness, but Short doesn’t look at it as a competition.
“At the end of the day, it’s all about empowering women and supporting other women,” she said. “I am happy and inspired by their story.”
Look for One Earth Organics at Watsons and Beauty Bar, as well as at LazMall and Shopee Mall. For more information about One Earth Organics, visit www.oeorganics.com. Follow the brand on Facebook at and Instagram on https://www.instagram.com/oneearthorganicsbeauty/.
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