Apple is reportedly slowing production of the Vision Pro, for now

A new report appears Information cites “multiple people” involved in making parts for Apple’s Vision Pro headset to say that production plans have been scaled back in recent months. This follows Tim Cook’s interview published this weekend by WSJ. Magazinewhere he said, “Obviously I’d like to sell more,” but admitted that “At $3,500, it’s not a mass-market product.”

According to the report, the company that makes the final assembly of the Vision Pro headphones has been warned that it may end in November.

There are caveats, including that production may increase if demand increases for some reason, and that a future model may use some of the same components but with an upgraded processor.

In April, analyst Ming-Chi Kuo said Apple had cut Vision Pro shipment estimates for 2024 to between 400,000 and 450,000 units. Information cites an employee of the manufacturer, Luxshare, which said it has made between 500,000 and 600,000 headsets since production began last year, suggesting that Apple may have enough parts and headsets already stockpiled.

Tim Cook told the newspaper The WSJ“At the moment, it’s a product that’s just started. The people who want to have the technology of the future today—that’s who they are,” but many early adopters may be waiting for something cheaper to sit on store shelves.