Apple is reportedly facing a huge fine for its App Store monopoly strategy

It looks like Apple is about to make history – as the first company to receive a fine under the EU’s Digital Markets Act (DMA).

According to the new report from BloombergThe European Commission plans to hit Apple with a fine of up to 10 percent of the company’s annual sales worldwide.

The EU will impose fines over Apple’s failure to allow third-party app developers to promote cheaper deals on their software outside of the App Store.

Mashable report in June when the European Commission was investigating Apple for violating its DMA rules, which went into effect in November 2022.

Apple was there before beat with a massive $2 billion fine earlier this year for similarly restricting music streaming service Spotify from advertising cheap deals outside of the App Store within its app. However, the EU imposed that penalty under its traditional antitrust laws.

The EU established the DMA to promote competition between industries that are often dominated by Big Tech companies. The DMA requires large technology companies, which are considered gatekeepers, to allow open competition from third parties on their core platforms.

DMA already has by force Apple is making major changes to its platform services, such as the App Store, in the EU. Still, Apple continues investigated by the European Commission for failing to do so in other areas of the basic operating platforms. It’s possible that whatever the final amount of this fine is for Apple, it’s just the first of a number of fines to come.