Alexis Ohanian debuts her women’s soccer program on X

In an email late Friday, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (similar to a TikTok-style endless scroll, according to a source at X) and an exclusive X series, called. The offseasonstarring soccer star Midge Purce, and produced by investor Alexis Ohanian.

The announcement comes shortly after X’s partners and clients met in the New York office on Tuesday, while Yaccarino worked to retain advertisers and content creators – both of which are important to the platform but are running a little short due to the behavior of its owner, Elon Musk.

Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere. The offseason — scheduled to go live on October 18. UX has been securing content deals with creators like MrBeast and celebrities like Don Lemon (who is suing Musk after his show was canceled) as it aims to strengthen its video pivot and challenge YouTube as a video. -holding platform.

The offseason is produced in association with reality TV producer Alex Baskin (who produced Vanderpump Rules), and Box to Box Films (Drive to Survive), alongside Ohanian, according to Variety. The show focuses on 11 women’s major league soccer players during their off-season, living together for two weeks in Miami, providing “unrestricted access to their personal stories, interpersonal relationships and field trips.”

Ohanian and Yaccarino also promoted his women’s track event Athlos in other spaces, and said Thursday night it will be broadcast live in New York City on X.