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Breyers Ice Cream is paying nearly $9 million as part of the class-action settlement — and you may be entitled to some of the money.
The Supreme Court of New York State, Bronx County, declared a settlement against Conopco Inc. and Unilever United States Inc. on September 13. Conopco and Unilever are the advertisers and parent company of Breyers, respectively.
The class action lawsuit concerns Breyers’ Natural Vanilla ice cream flavor, which allegedly falsely advertised itself as having real vanilla flavor.
“Plaintiffs filed this lawsuit against Defendants alleging that the Defendants’ labeling of Breyers Natural Vanilla ice cream gave consumers the impression that the ice cream had a vanilla flavor derived only from the vanilla plant and not from non-vanilla plant sources, and that it contained non-vanilla ingredients . -vanilla plant vanilla flavor,” the court explained in its release.
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Breyers offers cash in class payment to customers who purchase their vanilla ice cream. (iStock / Stock)
“The defendants dispute all these allegations and deny any wrongdoing. The Court has not decided who is right.”
Consumers who purchased Natural Vanilla flavored-ice cream between April 21, 2016, and Aug. 14, 2024, they may be entitled to the money.
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| L | Company UNILEVER PLC | 65.44 | +0.20 |
+0.31% |
Although the jury is still out on the authenticity of the vanilla flavor, the defendants have agreed to create a fund to pay $8.85 for customers who pay for boxes of Natural Vanilla.
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The court will pay consumers $1 for each box of Breyers’ Natural Vanilla ice cream flavor they buy.
Breyers customers can submit claims with or without proof of purchase. (iStock / Stock)
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To qualify, buyers are asked to provide proof of purchase. Customers with valid receipts are entitled to submit any number of claims they can verify.
The court allows Breyers customers without proof of purchase to submit up to eight application forms, which would bring the total payment to $8 per person.
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The court also found that within a year of the settlement, Breyers “will be required to develop a new Product formula that does not include vanilla derived from non-vanilla plant sources.”
Breyers Family Classic and Breyers Double Churned Natural Vanilla in 2011 stock photo. (David Cooper / Toronto Star via Getty Images / Getty Images)
Ice cream lovers interested in filing a claim for compensation can submit a claim through vanillaicecreamsettlement.com.
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FOX Business has reached out to Breyers for comment.
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