CRMBC CEO and insurance industry expert Kaya Stanley explains how there is no national surplus to deal with the ‘catastrophic’ economic losses associated with the Los Angeles wildfires.
Several business leaders have reacted on social media to the wildfires raging in Southern California.
In a Wednesday night tweet on X, Apple CEO Tim Cook called the devastation of the Los Angeles County fires “heartbreaking.”
“Thank you to the amazing firefighters, first responders, and all who helped for your heroic efforts,” he wrote, adding that Apple “will be donating to support the victims and recovery efforts.”
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Apple CEO Tim Cook called the devastation of the flames affecting Los Angeles County “heartbreaking.” (Reuters Photos/Brendan McDermid / Reuters)
Salesforce CEO Marc Benioff also said Wednesday he was “heartbroken.”
“Having seen firsthand the devastation that can be caused by strong winds and fire, my thoughts go out to everyone affected,” he added. “May peace and security be restored to all in this difficult time.”
In other X’s, Benioff also encouraged people to “join the effort to support” people affected by the fires, sharing an article detailing several aid organizations.
Salesforce CEO Marc Benioff speaks during a session on the second day of the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 18, 2023. (Stefan Wermuth/Bloomberg via Getty Images/Getty Images)
Bob Iger, CEO of the Walt Disney Company, said Wednesday on Instagram that “his heart goes out to everyone who has lost their homes and businesses, and to everyone whose lives have been affected, including the thousands of Disney employees.”
Disney CEO Bob Iger attends the Oscar Nominees Luncheon at the Beverly Hilton in Beverly Hills, California, on February 12, 2024. (Valerie Macon/AFP via Getty Images/Getty Images)
“I drove to Pacific Palisades today and saw for myself the damage caused by the fire,” he said.
“It’s incredibly sad to see the devastating impact of the Los Angeles wildfires,” Amazon CEO Andy Jassy said Thursday on X. “When I think about everyone in Los Angeles right now … my heart goes out to everyone going through this scary and dangerous time.”
Amazon Disaster Relief is “preparing to send pallets of relief supplies from the Wildfire Disaster Relief Hub to @RedCross and other partners to help communities and first responders,” Jassy said.
Five wildfires have broken out in Los Angeles County since Thursday morning.
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Three wildfires — the Palisades Fire, the Eaton Fire and the Sunset Fire — remain 0% contained, according to CalFire. The Hurst and Lidia fires, meanwhile, were 10% and 40% contained, respectively.
Firefighters battle the flames of the Palisades fire that burned the Palisades Theater during a severe storm on January 8, 2025, in the Pacific Palisades area of Los Angeles, California. (Photos by Apu Gomes / Getty Images)
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Of the five, the Palisades Fire has burned the most acres so far, affecting more than 17,200, according to CalFire. A morning update from the Palisades Fire reported that hundreds of structures had been destroyed and another 13,300 were under threat of flames.
A firefighter battles the Palisades Fire while burning homes on Pacific Coast Highway amid a powerful storm on Jan. 8, 2025, Los Angeles, California. (Photos by Apu Gomes / Getty Images)
At least five people have died in the Eaton Fire.
California Gov. Gavin Newsom said Wednesday evening that “more than 7,500 firefighting personnel are on the ground working with local and federal partners to respond to California’s ongoing wildfires.”
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