Salesforce snaps up Zoomin, the company’s information management tool

Salesforce is on a buying spree.

After snapping up data management company Own earlier this month, Salesforce today announced its plans to buy Zoomin, a business intelligence platform. Zoomin – which we’ve covered a few times before – combines company documentation, such as product user guides and tutorials, into one portal.

Terms of the deal were not disclosed. Salesforce expects it to be completed in Q4 of its fiscal year 2025 (January 31), subject to customary closing conditions.

Founded in 2019 by Gal Oron, Hannan Saltzman, and Joe Gelb, Zoomin uses AI and big data to help companies search for automated documentation and support information. The startup’s clients in Israel range from tech brands like McAfee and Dell to fast-food franchises including Burger King, Tim Hortons, and Popeyes.

Zoomin’s investors – among them General Atlantic, Bessemer Ventures Partners, Viola Growth, and Salesforce’s own venture org, Salesforce Ventures – poured $73 million into the company.

Rahul Auradkar, EVP of integrated data sources at Salesforce, says that post-acquisition, Zoomin will complement Salesforce’s Data Cloud platform to enable use cases such as using the company’s knowledge base to automate customer interactions.

“Random data is a powerful fuel that our customers can use for AI agents and customer experiences,” said Auradkar, “and Zoomin’s proven intelligence and technology will accelerate the adoption of Data Cloud and enable our customers to get better value.”

Salesforce’s acquisition of Zoomin comes after the tech giant pledged to invest $500 million in additional capital into the AI ​​startup through Salesforce Ventures.