Hyatt completes Bahia Principe partnership, expands all-inclusive portfolio
It’s a great day for World of Hyatt members, as the Chicago-based hotel chain takes another step forward in expanding its all-inclusive portfolio.
Hyatt and Grupo Piñero, owner of Bahia Principe Hotels & Resorts, formalized their partnership after announcing a joint venture earlier this year. The long-term strategic business, based in Palma de Mallorca, Spain, will oversee the properties with the Bahia Principe brand.
This exciting development will add 22 resorts and approximately 12,000 rooms to Hyatt’s growing portfolio. Bahia Principe hotels and resorts are spread throughout Spain, the Dominican Republic, Jamaica and Mexico. This development will also increase Hyatt’s overall portfolio by approximately 30%.
Currently, Hyatt has more than 1,300 properties in its portfolio, a low offering compared to Marriott and Hilton, which have approximately 9,100 properties and more than 8,000 properties, respectively.
With the signing of this agreement, we will finally see Bahia Principe properties join the World of Hyatt loyalty program, allowing members to earn and redeem points while using their superior benefits. Currently, no timeline has been given for this merger. But, hopefully, it will happen in 2025 without delay.
Bahia Principe has a strong European customer base thanks to its properties in the Canary Islands, making it a popular choice for those looking for an all-inclusive stay. Thanks to its partnership with Hyatt, we can expect the popularity of its properties in Mexico and the Caribbean to increase, especially among those who want to earn and redeem World of Hyatt awards.
Related: 16 of the best Hyatt all-inclusive resorts in the world
Hyatt has been gradually building its all-inclusive portfolio since 2013, when it launched the Hyatt Ziva and Hyatt Zilara brands. Most recently, in 2021, Hyatt acquired Apple Leisure Group, which added more than 140 properties across 10 companies to the Hyatt Integrated Collection.
Related: Hyatt Zilara Riviera Maya: An all-inclusive resort that chooses quality over quantity
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Hyatt’s drive to expand its portfolio, especially in the all-inclusive space, isn’t slowing down anytime soon. Hyatt is also in talks with Playa Hotels & Resorts, the largest all-inclusive resort company in the Caribbean and Mexico, to take over its properties and strengthen its leadership in the space.
All-inclusive properties offer value and convenience, especially for families, and even more so when you use stay points. Standard rooms at Hyatt’s all-inclusive resorts range from 12,000 points per night for a non-premium Category A to 58,000 points per night for a premium Category F room.
It remains to be seen what categories Bahia Principe properties would fall under.
Related: Your guide to the World of Hyatt award chart
Bottom line
Hyatt’s joint venture with Grupo Piñero will allow them to manage all of Bahia Principe’s all-inclusive resorts. This important step will add 22 properties across Spain, Mexico and the Caribbean. Hopefully, in 2025 we will learn how the properties will be integrated into the World of Hyatt and whether there are beneficial interest and redemption options.
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