Total holiday spending this year is expected to be at least $24 billion more than last year, according to the National Retail Federation.
Shoppers are ready to drop some cash this holiday season as total spending this year is expected to be at least $24 billion higher than last year, according to the National Retail Federation.
Online shopping is still the trend, but in-person shopping is making a comeback and NRF predicts that nearly half of all shoppers will head to stores and discount centers to pull off their shopping lists.
Shop owners at the Galleria at Sunset in Henderson, Nevada, say it gets busier every year.
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Customers check out Bring it Back. (Sunny Tsai/FOXBusiness)
“Black Friday was great. We hit a goal. We actually exceeded the goal, so that was good. Better than last year. So that was good for us. Everyone always likes to try things, so I think that’s what keeps the big stores open,” said Bring it Back owner Brandon Nova. .
Some areas in the Galleria at Sunset see a flood of visitors, especially during the holidays. Shop owners and employees said customers want that personal experience.
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A sign lists the prices for jumping on the mall’s trampoline attraction. (Sunny Tsai/FOXBusiness)
“Many families have a reason to come here to bring their children here. This is the main reason they come to the mall,” said Crazy Bungee owner Duygu Beg.
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The manager of the mall said it has never been this busy since the epidemic began.
“I’d say since COVID, it was the first holiday season where … we felt the holiday spirit. The customers, you can just feel that they’re excited to go shopping, excited to be out, you know, the holiday season,” said Galleria at Sunset general manager Heather Cox.
The National Retail Federation predicts that nearly half of all shoppers will head to department or discount stores this year. (Sunny Tsai/FOXBusiness)
There has been a significant increase in in-person shopping over the past four years as shoppers begin to enjoy going to the mall again, according to the NRF.
“We, as consumers, don’t buy because we need something,” said Mark Mathews, NRF’s senior director of research. “One of the main reasons people go out is because of the deals, but also to be with family and friends and to engage in a fun activity. And for many people, shopping is a fun activity. So, you know, I know don’t think we’ll ever see the end of shopping at the store.”
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Gift cards are the most popular items on people’s wish lists this year, followed by clothing and accessories, then books and other media, according to the NRF.
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