In the early days, when most would give up, there was one person who believed that success is not a matter of winning quickly but of persistence and vision. Because Milan Treschthat belief was ingrained in him from the beginning, as he grew up in a family where commerce and morality went hand in hand. Fifteen years ago, when his parents invited him to join their business, Milan saw it as an opportunity not only to learn but to challenge the standards of business development.
He was not deterred by the first general propaganda that projects should be abandoned if they do not gain momentum within three years. Instead, Milan understood that some ideas—especially those that serve niche needs—require more patience to find their audience. As the third member of the team with over forty years of combined experience, Milan handled the administrative tasks, market development, and back office work that is often overlooked but essential to keeping the business running.
But his story did not end in business. Milan grew up surrounded by athletes, always pushing his limits, whether it was through martial arts or his current passions for running, gymnastics and hiking. Her ability to combine a structured, fitness-driven lifestyle with her business has been the driving force behind her fitness. When the rest of the world shut down, Milan took that time, using the break to innovate and lay the foundation for strategies that continued to fuel their sales success. His journey is a testament to the power of patience, persistence, and determination to do what others see as impossible.
Building Success from the ground up
First and foremost, Milan Tresch would like to express his gratitude to *Insights Success Magazine* for featuring his company and the new technology it has produced. Considering it is a true honor to be listed among the “successful” CEOs.
Milan is eager to learn from some of the inspiring leaders featured in the magazine, hoping to gain insight into what it takes to turn a project into a remarkable success.
Milan was born in 1984 in Miskolc, Hungary, and grew up in an athletic and entrepreneurial family. His mother was a respected member of the city’s premier basketball team, and his father laid the foundation for their family business. After retiring from the sport, his mother became an important figure in the business, playing a key role in its success until her unexpected passing.
Milan’s upbringing in this unique environment—combining sports with an entrepreneurial spirit—shaped his outlook on life and laid the foundation for his current and future success.
15 years ago, Milan was invited to join the family business. His parents took him under their wing, teaching him the art of creating something from nothing and how to turn it into a successful one. This early education instilled in him the values of persistence, hard work, and the importance of vision in achieving lasting success.
A Journey from Innovation to Market Leadership
Milan Tresch’s expertise is based on years of collaboration with seasoned professionals, a generation older than him, who freely share their wealth of knowledge and practical experience across various industries. In the 2000s, Milan and his team ran a consulting project, where they helped many clients start and grow their businesses successfully.
At that time, Milan’s main responsibility was to establish and develop foreign relations. His career took him to the European Union and, at one point, to Kazakhstan, where he spent several months exploring local business opportunities. Along the way, he expanded his language skills, adding both English and Spanish, as well as other local languages, to his music.
Milan is a firm believer in the principles of honesty, simplicity, and performance, which he holds dear in both his professional and personal life. He believes that inventing and creating a great product or service is only the first step; the real challenge is in communicating effectively, in accepting the market, and finally selling it. From Milan’s point of view, without sales, success in business is still a difficult dream, nothing beats failure which is a huge cost.
From his experience, Milan understands that making a product or service successful can take years. The technology sector in particular needs maturity in its products, strong test results, and reliable indicators. He says success requires not only innovation but patience, sacrifice, willingness to compromise, and, often, significant financial resources.
Milan rejects the widely accepted startup adage that any project that is not commercially successful within three years should be abandoned. He knows firsthand that just because something is niche and useful doesn’t mean it will be quickly adopted by the market. Instead, products may be tested, tested, and possibly included in future developments, but real market success may take 5-7 years or more. In many industries, integrating random innovations into ongoing projects is often the exception, not the rule, due to technical and operational challenges.
Using Technology for Generations of Innovation and Growth
The promising business presented today is the result of two generations of knowledge, dedication, and hard work. The company’s six owners include three people over the age of 60 and three over the age of 40, creating a dynamic combination of experience and innovation that forms the basis of the business.
Among the older generation, one member was a special police commander who became a successful military technology salesman. Another former head of the police’s anti-narcotics unit, now heads a company that makes critical military and civilian solutions. The third member is Milan’s father, who conceived the project and continues to play a major role in building the market and securing funding.
A new generation brings a new vision, with two exceptional software developers who are leaders in the field of vision and imaging science. These professionals are key to the company’s competitiveness, driving a world-class development process that is years ahead of competitors.
As a group, they engage in professional discussions with technical teams from some of the world’s most renowned companies. Milan, the third member of this talented team, oversees the company’s administrative functions, market development, and the often invisible, tedious aspects of running a business.
Milan’s detailed description of the ownership structure highlights the critical value of integrating expertise across these different disciplines to achieve their business goals. This high-quality knowledge is not something that can be bought—it is cultivated through years of experience, cooperation, and dedication. This unique combination of skills is what empowers the group to successfully navigate the industry’s complex challenges and set its sights on continuous growth and innovation.
From Concept to Reality
Milan’s personal life reflects a balanced approach to life, hobbies, and independence. Throughout his life, sports have always been the same, starting with a love of martial arts, including kung fu and krav maga. Although she no longer practices that art, she maintains an active lifestyle with morning runs, exercise, and hiking. He values simplicity in his routines and finds fulfillment in these daily activities.
Apart from materialistic pursuits, Milan has a deep appreciation for intellectual and cultural enrichment. He is interested in reading printed books, especially on historical subjects, and makes it a point to visit museums wherever he goes. Local architecture is a special area of his interest, providing insight into the history and culture of different places. Milan is also a lover of good music, and if possible, he enjoys going to concerts of famous bands. Like many of his peers, he plays computer games, enjoying the occasional escape they provide. Currently, Milan values his independence and is not in a long-term relationship, allowing him the freedom to focus on his personal growth and business.
Turning to his professional life, Milan is the founder of THEXOVISION LTD., a company headquartered in Hungary with subsidiaries in Portugal and soon, Spain. The company’s purpose is focused on owning intellectual property rights for development, as well as business activities carried out through its subsidiaries.
At the heart of THEXOVISION LTD. is an advanced software solution designed to enhance video signals emitted by cameras in environments where visibility is limited, such as fog, rain, snow, or smoke. This technology not only makes previously obscured objects visible and visible but also greatly improves visibility in underwater environments.
The technology began as a post-processing software step shared by the inventor who became a key business partner. The original concept promised that, with proper support and continuous development, the software could work in real time. Milan and his team saw the potential of widespread industrial applications and committed themselves to its development. They invested in the infrastructure needed to bring the solution to life, successfully completing the first phase of development a year later.
The team took a hands-on approach, setting up the first test equipment themselves, including a four-camera system in the Budapest airport control tower, supported by a powerful server. This allowed them to conduct months of testing and critical measurements in a highly reliable and rugged environment. The results not only confirmed the technology but also significantly increased the credibility of the project, laying the foundation for its commercialization.
Strategic Partnerships Driving Innovation Across Industries
We have entered into a promising strategic partnership with MedirLab Ltd., a camera-based technology company.
Based on our solution, they are developing a multi-functional camera system and will launch it this year. We play a major role in the marketing of this complex product system.
This program will have a very wide range of applications.
In their surveillance security cameras, in their speed measuring devices for traffic safety, in their gimbals that can be installed on drones, helicopters, airplanes, boats, etc.
Another major partner is based in Canada, a major player in the underwater industry. They have successfully tested our software on their system. Under the license agreement, they will integrate it into their software and offer it to their customers in the future, along with SightBooster. The partner’s name has not been made public.
Yes, we are also involved in the marketing of this product, as the underwater industry is developing rapidly worldwide. Ocean exploration, energy, telecommunications, mining, maritime security, and defense industries.
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