Brian Vendig, president of MJP Wealth Advisors, and Ryan Payne, host of the ‘Payne Points of Wealth’ podcast, discuss Big Tech reporting and key earnings and revenue estimates for McDonald’s.
McDonald’s will expand its value offering in January by rolling out a new “McValue” platform.
As part of its upcoming “McValue” menu, the fast food company said it will introduce a “Buy One, Get One for $1” deal at its US restaurants for breakfast, lunch and dinner.
For the breakfast version of the deal, four menu items – Sausage McMuffin, Sausage Biscuit, Sausage Burrito and Hashbrown – will be eligible. Meanwhile, McDonald’s will offer six-piece Chicken McNuggets, Double Cheeseburger, McChicken and small fries as “Buy One, Add One for $1” options during lunch and dinner.
The “McValue” menu is expected to debut on Jan. 7 (McDonald’s)
McDonald’s plans to wrap its $5 meal deal in the “McValue” menu, too. That offer, which was first released in late June, will now remain available through the summer, according to the company.
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The food chain’s $5 deal was originally planned to be a limited-time offer for a month but has received several extensions since its launch. Customers who buy the deal can choose one of two sandwiches – a McDouble or a McChicken – as well as small fries, four-piece McNuggets and a small soda.
A McDonald’s McDouble cheeseburger, small patties, four pieces of chicken, and a small soft drink. (Lucia Buricelli/Bloomberg via Getty Images/Getty Images)
With the planned “McValue” menu, fast food diners will see local promotions and special deals on McDonald’s apps, McDonald’s said.
“When it comes to value, we know there is no one size fits all,” McDonald’s USA President Joe Erlinger said in a statement. “We worked closely with our franchisees to create a new platform that will allow our customers to define value on their terms.”
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 288.47 | -2.44 |
-0.84% |
The new platform will arrive at McDonald’s restaurants across the US on Jan. 7.
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McDonald’s announcement of the “McValue” platform comes as other fast-food chains have been battling inflation-driven consumers and pushing them back.
A McDonald’s fast food restaurant is seen in Belmont on April 3, 2023. (Tayfun Coskun/Anadolu Agency via Getty Images/Getty Images)
“In our last call, we shared that the QSR sector has declined significantly in many of our markets as industry density has decreased in several major markets, and that consumers, particularly those in the lower income bracket, are choosing to eat at home more and more,” CEO Chris Kempczinski said late in the day. October when the company held its third quarter earnings call. “This trend continued in the third quarter.”
He also hinted that a new platform for national value is on the way.
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“Our US leadership team is solidifying the details behind the future US value platform. We are working with our management to make it right for our customers by combining the best thinking from around the world and our history in the US. We have plans to launch a full US value platform in the first quarter of next year,” he said at the time.
McDonald’s has more than 13,500 restaurants in the US
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