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Starbucks has revealed the date on which they will hold Red Cup Day this year.
The 2024 edition of Red Cup Day will take place on Thursday at participating locations across the country, according to the coffee house chain.
During the day’s annual event, Starbucks said it will hand out red reusable cups “while supplies last” to customers who buy one of the chain’s holiday beverages. The “limited-edition” red mugs will be 16 ounces.
Starbucks has revealed the date on which they will hold Red Cup Day this year. (Aleksander Kalka/NurPhoto via Getty Images/Getty Images)
All sizes and temperatures of drinks from Starbucks’ newly launched holiday menu and its fall menu can earn customers a free reusable red mug on Thursday, as well as hot chocolates, the company said. The last of those two seasonal menus have been available since Aug. 22.
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“The red reusable cup gift is available even when you order, whether you order at a Starbucks store, while driving, through the Starbucks app using the pre-order and pay feature, or through Starbucks delivery (available through Uber Eats, Door Dash and GrubHub Apps),” Starbucks said.
All sizes and temperatures of drinks from Starbuck’s newly launched holiday menu and its fall menu can earn customers a free red reusable cup. (Photos by Joe Raedle/Getty Images)
On Tuesday the company launched a feature that allows customers to order food and drinks to be delivered by Door Dash within the Starbucks app. Holiday drink orders placed that way qualify for the Thursday giveaway, too.
Red Cup Day has helped drive high traffic for Starbucks in the past.
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Last year, Red Cup Day brought a 31.7% increase in Starbucks visits “compared to the daily average of the previous five weeks,” according to Placer.ai. The statistics firm also reported that years like 2022 and 2021 had a higher jump of 81% and 65% on Red Cup Day.
Red Cup Day has helped drive high traffic for Starbucks in the past. (Photos by Joe Raedle/Getty Images)
In late October, Starbucks said its comparable fiscal 2024 sales were down 2%.
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The company, under the new leadership of CEO Brian Niccol, is making a series of changes that he said are designed to “return customers and return to growth.”
There were about 40,200 Starbucks locations worldwide as of late September, including about 18,400 in North America, according to the company.
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