Hilton is creating an all-inclusive resort with 2 planned resorts in Mexico, the Dominican Republic
Hilton may not have as many all-inclusive resorts as its competitors, but the company has been adding new properties to its portfolio over the past few years. Now, 200 million Hilton Honors members have a new all-inclusive destination to look forward to.
As part of the partnership with Oasis Hotels & Resorts, the Sens Cancun resort will be rebranded as the Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton, and undergo extensive renovations to all guest rooms and public areas.
Scheduled to reopen in 2026, the updated resort will also feature new food and beverage options in all nine restaurants and cafés, as well as a new rooftop bar with views across the ocean and Nichupte Lagoon.
“With spectacular ocean views, a refreshing atmosphere and a variety of culinary options, Sens Cancun Adults Only All-Inclusive Resort will deliver superior accommodations and will be a welcome addition to our portfolio,” said Jenna Hackett, senior vice president and global leader of Hilton lifestyle brand management, in a statement. of the media.
Sens Cancun brings Hilton’s total number of combined properties to 15, a much lower number than its competitors. Hilton has taken a natural approach to building an all-inclusive portfolio compared to rivals such as Hyatt, which acquired nearly 100 premium resorts in a deal with Apple Leisure Group. Just this week, Hyatt increased its all-inclusive collection by 30% with a new partnership with Spanish company Bahia Principe.
“Hilton’s All-Inclusive growth strategy is focused on being in the right place at the right time to meet the needs of today’s global travelers,” Nicole Tilzer, vice president of Hilton’s all-inclusive and resort strategy, told TPG. “As of 2019, we have increased our global footprint by more than 60 percent, adding resorts in prime locations around the world.”
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Next year, Hilton will welcome another new all-inclusive resort to the family: Zemi Miches All-Inclusive Resort, Hilton’s Curio Collection in the Dominican Republic. The property will be the first all-inclusive Curio Collection resort, reflecting the trend of major hotel companies combining lifestyle or luxury products (such as the Curio Collection) with innovative all-inclusive concepts.
Similarly, Marriott recently opened its first all-inclusive Luxury Collection resort, Sanctuary Cap Cana, also in the Dominican Republic, and has already expanded with the October opening of Almare, another all-inclusive Luxury Collection resort, in Mexico. .
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